xBloom Coffee All-network advertising

xBloom is a Chinese start-up brand transforming your perfect barista pouring experience right at home. It focuses on precision engineering and thoughtful design, all dedicated to providing an uncompromising performance around coffee lovers. To kick off the campaign, xBloom launched a sounding event in West Hollywood with honorable attendance, such as Jimmy Butler and other coffee lovers in LA.

Coffee machines are popular, they are so everywhere, especially on Kickstarter. It is an overwhelming market, and there was no time to generate brand-new visual assets as the request came in during the mid-campaign. To stand out in its crowded space, we had to dive into the campaign whitespaces where they were left checked.

Naturality took the initiative to understand where the market whitespace may lie first and quickly participated in Google and Facebook ad networks to help xBloom escalate its campaign momentum. We began with identifying the audience gaps in xBloom’s concurrent Facebook ad network for stability, and engaged with Google Search ads for xBloom to ensure all paid searches coming from expanded display ads were logically looped, this practice has carried its success to the end.