Expedite the growth of a healthy sex life
Tracy’s Dog is an adult toy brand that integrates unique designs to empower self-love and sexual expression. Driven by its vision to treat all equally, regardless of age, gender, sexuality, or otherwise, Tracy’s Dog promotes a healthy sex life and provides reliable stimulation and intuitive controls.
Unlike conventional electronics, any topic politicized as sex is restricted from social media platforms, which demands us to find creative solutions for grwoth. To effectively promote the products of Tracy’s Dog, we have to get familiar with safety and the right privacy practices for our granular customers in this niche. Otherwise, we will be “disapproved”.
Our mission was to help Tracy’s dog grow its website sale, with the limitations of tactical possibility around this unique industry. Upon auditing Tracy’s Dog Google Ad accounts, we believed there was big market whitespace in the Google Search network. We started by reconstructing and merging multiple overlapped advertising campaigns, ensuring Tracy’s Dog’s accounts were not bidding over one another before expanding to other generic keywords.
Behind every number is a decision, a test, and a breakthrough.
In less than three months, Naturality increased the revenue on tracysdog.com by 44%, all while maintaining an average ROAS of 4.98. We also helped Tracy’s Dog to discover additional niche channels that may allow promoting their products. We reconstructed and merged multiple Google Ad accounts of Tracy’s Dog into a logical structure that clearly separated their branded keywords, product keywords, industry words, long-tail keywords, and other generic keywords along the way.
