Freewell Gear was born in 2012 with the intent to provide users with quality products at a fair price and to offer them an all-round customer experience that listens to their needs and learns from their feedbacks. Freewell aims to offer a reliable and appreciated alternative to the major companies in the niche market of accessories and photographic equipment.
With the client’s intention to propose the Magnetic VND Filters Kit to both a professional and amateur audience, the main challenge of this campaign was to drive traffic mainly from specific influencers, and the introduction to the market of this highly specific product in a simple but also extremely detailed way, proving its reliability and competitiveness in a niche market such as that of professional photographic equipment.
We set up this campaign on spreading brand awareness among the audience through a solid use of media review and Key Opinion Leaders (KOL) support. With a return of nearly 300 reviews, we reached the interest of a large segment of the public, giving the product greater visibility and more opportunities to showcase and demonstrate its distinctive features.
Behind every number is a decision, a test, and a breakthrough.
Through a well planned strategy we have been able to raise over half of the funds through influencer marketing.
Good work deserves attention, here’s how it reached the right eyes.
