Creativity powered product success in the market
Founded in 2009, ESR is a leading tech accessories brand with a user base of over 100 million worldwide. With their innovative products, from cases that do more than protect to wireless chargers that redefine the possibilities of MagSafe, ESR is on a mission to make tech easier to use.
Following the success of the previous Geo Wallet series product, the MagSafe Wallet, ESR has introduced a new lineup—Geo Wallet with Built-in Find My—featuring larger capacity and enhanced functionality. This product continues to showcase ESR’s commitment to innovation. However, the wallet market is highly saturated and fiercely competitive. The key challenge lies in capturing user attention and driving purchases in such a well-established market.
We approached the project with a focus on visual storytelling, producing high-quality product photography, video content, and 3D animation to vividly and engagingly showcase the product’s use cases and unique features. This approach effectively resonated with the target audience by addressing their specific pain points and needs, ultimately driving purchase intent. Additionally, the crowdfunding page design adopted a clean and seamless visual style, clearly communicating the product’s performance advantages and laying a strong foundation for the campaign’s success.
