Family fun unleashed in a modern way
UnlocX is an e-commerce technology company dedicated to finding suitable family-friendly games that allow all members to enjoy games. Together with manufacturers and industrial designers, UnlocX developed a modular system of Gel Blasters that project water beads with great power in fully automatic mode with the ability to be customized by every UnlocXer.
For a product of this nature, the influencers in the EU and the USA were difficult to find as they were more used to promoting nerf guns in their videos. To market UnlocX’s innovative technology, our creative team needed to appeal to nerf gun influencers so that UnlocX can surpass its competitors.
For the promotion of UnlocX, Naturality Digital worked with more than ten top influencers in less than three months. As a result, micro-influencers approached us to purchase the UnlocX gel blaster and use it in their videos. Additionally, top influencers created videos that influenced distributors to buy this product. The number of YouTube views on all videos is approximately 2 million, and this number is continuing to rise.
Behind every number is a decision, a test, and a breakthrough.
Good work deserves attention, here’s how it reached the right eyes.
