Discover the beauty of sound through creativity
Trettitre is a Chinese consumer electronics brand dedicated to HiFi audio enthusiasts. For over ten years, Trettitre has been developing new technologies to enhance its speaker systems. Tresound1 is Trettitre’s latest artistically handcrafted speaker designed to deliver harmonically rich sounds.
As a high-end audiophile speaker whose aesthetic design is inspired by mountains, we wanted to communicate through visuals with the target high-end market by using scenarios that can relate to the audience. As Tresound1 offers a live concert experience, we wanted to convey that impression through the video. A compelling way was also needed to show the speaker design and the components that went into building it.
Our team created a promotional launch video through a mix of specs and storytelling that showcased the product’s design in different scenarios to make it more appealing to western consumers. It is evident from the product visuals that not only does it perform well, but it also adds beauty to the interior space, so we made sure it appeals to interior design enthusiasts. In addition, we included 3D animation in the video to demonstrate the components used to create the product.
