A new series of products for the social audience
Established in 2005 in Germany as a traditional B2B operational company, over the years Aukey has been able to evolve as a global e-commerce top-player, with total revenue exceeding $750 million in 2020. With over a decade of hardware expertise, Aukey turned to be a dedicated consumer electronics brand, being able to put on the market commercial electronic products at the most affordable price, with distribution partners in over 50 countries around the world.
Following the introduction of their own 3rd generation GaN chargers, Aukey decided to partner with us for the production of fresh branded social media content to communicate the launch of their new series of wall chargers, the so-called Omnia Series, with the challenge to put together 7 products in a single video.
We have identified the 3 key products able to communicate the main needs to the potential audience, and shooting the video in a single location that with the use of the chroma-key and parallax technique, could display the right visual, and the consequent correct message.
