Lofree Flow Lite Mechanical keyboard launch

Mechanical keyboard launch – A strategic leap to million-dollar sales

The Client

The Client

Lofree is a tech brand that was born out of the creativity of a team of intelligent designers. It blends retro aesthetics with modern functionality, especially influential in the fields of mechanical keyboards and tech accessories. Lofree’s products combine vintage style with lifestyle creativity, making them stand out from the minimalist design trends typical of electronic products. Their mechanical keyboards, including models like Flow, Edge, and Flow Lite, are praised for their comfortable typing experience, durability, and portability. In addition to keyboards, Lofree designs other lifestyle tech products, such as wireless speakers and desk accessories, all of which are well-received by consumers.

The Challenge

The Challenge

After the successful launches of the Flow and Edge, Lofree is set to release its strategic product, the Flow Lite, and has collaborated with us to develop and execute the crowdfunding strategy for it. With upgrades in design, functionality, and pricing, Flow Lite targets a slightly different market than previous Lofree products, while still sharing significant overlap. The mechanical keyboard market is highly competitive, especially on Kickstarter and other crowdfunding platforms. Therefore, the key challenge for this project is how to make Flow Lite stand out, attract new users, and engage Lofree’s existing customer base.

Our Solution

Our Solution

We started by building on Lofree’s existing brand presence to reach beyond its core users and ensure the new strategic product connected with the target audience, maximizing conversion. First, we created pre-launch pages for different stages of conversion. Using targeted pre-launch ads, we collected and focused on the users most likely to convert. Then, we set up automated EDM campaigns for each user group. During the pre-launch phase, core users then received information about the product and project across various channels, including media & influencers, social media, ads, private groups, and EDM. By understanding users’ main concerns, we designed precise ads and email content, making sure the project launched smoothly and exceeded the brand’s expectations.

The Landing Page

The Landing Page

The design of Flow Lite was inspired by user feedback on Lofree’s previous mechanical keyboards, Flow and Edge. Collaborating closely with the brand, we developed an innovative narrative structure for the landing page, starting with a recap of Flow and Edge’s crowdfunding success. This highlights Lofree’s commitment to improvement and attentiveness to user input. The page emphasizes Flow Lite’s key features—lightweight design, high performance, and affordability—through comparative displays, while maintaining Lofree’s signature minimalistic and premium aesthetic. By integrating Flow’s unique visual language and interactive elements, we maximized user engagement, driving subscriptions and pre-orders to support the crowdfunding campaign’s success. Click to check our landing page design here!

The key results

Behind every number is a decision, a test, and a breakthrough.

$1 Million

Raised

10200%

Funded

9000+

Backers

#3

Kickstarter's Category

more than what you could expected

Service Highlights

Lofree, a well-known brand in the mechanical keyboard industry, approached us to manage the crowdfunding campaign for their strategic new product, FLOW Lite, on Kickstarter. We developed and executed a comprehensive crowdfunding strategy, covering everything from landing page design and development, online advertising, email marketing, to crowdfunding community engagement. This multi-faceted approach successfully helped the project achieve over $1 million in sales.

Naturality Offer

  • Crowdfunding campaign management
  • Pre-launch landing page design and development
  • Crowdfunding page design
  • Digital ads strategy & placement
  • Customer insights and positioning
  • EDM Marketing
  • Media Relations Consultancy

Let's turn your idea into reality!

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