Keego Rebranding Brand VI & website redesign

Born in Guangzhou in 1997 with a spark of innovation, Keego set out to redefine the relationship between space and light. From the first electric sliding curtain, Keego has been at the forefront of design and technology, creating products that embody elegance and functionality. Each innovation marks a step forward in Keego’s quest to offer unparalleled comfort and style in window coverings, turning ordinary rooms into extraordinary experiences, and furthermore, leading industry standards to pioneering home automation in shading solutions.

Like many Chinese brands venturing into foreign markets, Keego appears to be an uncompetitive brand in the same category. The lack of a distinctive and memorable brand image, unclear brand positioning, as well as issues such as unsmooth designs of websites, are all challenging Keego’s competitiveness. Helping Keego upgrade its visual identity to be more efficient and recognizable, maximizing the customization capabilities within the limited framework on Shopify to meet the company’s expectations, are the key challenges for Naturality’s creative team.

After extensive client consultations and thorough market research, we embarked on a journey to redesign Keego’s logo, drawing inspiration from its captivating slogan, ‘Unveil Brilliance & Light.’ Recognizing the challenge of establishing brand awareness in the competitive homeware market, we strategically crafted a unique brand VI exclusively tailored for Keego, setting it apart from the rest. While retaining the professional tone conveyed by the original blue color, we innovatively fine-tuned fresh brand color palette, complemented by a cohesive visual language system. Introducing the distinctive ‘Colors of Keego,’ we infused the brand with a vibrant aura of diversity, effectively distinguishing it in the market landscape. Coupled with the revamp of Keego’s website to meet client specifications, Naturality has rejuvenated Keego, propelling it towards unprecedented success.