A storefront design to cross the line between fantasy and reality
With an Art to Art philosophy to elevate women’s exquisiteness and self-awareness, GIADA was born in Milan as a luxury brand dedicated to designing tailored fashion & lifestyle accessories that are inspired by the ethos of minimalism, modernity, and elegance.
Taking a “summer by the beach” scenario as the main inspiration, GIADA was looking for a fresh new dreamlike environment blueprint to take the latest Spring Summer 2022 jewelry collection in. The new window display animation had to capture people’s attention when walking by the actual flagship storefronts.
We wanted to design a singular environment crossing the line between fantasy and reality, going around the feeling of realism and surrealism by shaping organic and inorganic forms, volumes, and jewels, to finally recreate the realm of GIADA for the SS2022 collection.
In 2023, the GIADA SS2022 animation was selected by Designrush as one of the best-animated videos.
