Unlock global potential with specialized marketing strategies
Biigloo, a fresh outdoor gear startup built for extreme adventurers, empowering them to explore the natural world without bounds. Leveraging innovative materials and a deep understanding of the outdoor enthusiast community, Biigloo made a significant splash with its debut on Kickstarter.
From its initial product concept to the final design, Biigloo has been dedicated to elevating its competitive edge. In a crowded outdoor product market filled with formidable competitors, it’s essential for us to rally behind Biigloo through strong engagement with our targeted audience. This not only promotes the brand but also lets users feel deeply involved in a shared entrepreneurial journey.
After extensive market research in the fiercely competitive outdoor product market, we identified the niche segment of extreme adventurers. During the crowdfunding phase, our team made several enhancements to the product’s design and functionality, giving Biigloo a “rebirth”.
Recognizing the product’s prime application in the most chilling conditions, the Naturality team embraced the challenge, capturing footage on snow-capped peaks amidst biting cold. Our video isn’t just about showcasing a product; it’s an anthem of pushing boundaries and celebrating freedom. Through this, we aim to strike a chord with those we serve.
From idea to pixel, here’s how we turn briefs into breakthroughs.
From idea to pixel, here’s how we turn briefs into breakthroughs.
