HOOKII Neomow X Kickstarter product launch

Founded in 2022, HOOKII is a sophisticated company covering marketing, product development, production, and sales. The R&D team accounts for over 60% of the company personnel, with R&D investment exceeding 70%. HOOKII’s R&D team consists of experts from leading domestic innovative robot technology companies, specializing in the intelligent service robot industry. HOOKII‘s aim is to promote the universalization of intelligent tools, providing users with a more convenient, energy-efficient, and high-quality lifestyle.

Before meeting Naturality, HOOKI’s team had already developed a product page on Kickstarter for its new Neomow X lawn mower robot. But the lack of experiences in overseas marketing, unlocalised and plain design of the webpage wasn’t satisfactory. To maximize the chances of success of the launch of Neomow X on Kickstarter, HOOKII eventually invited the Naturality creative team to redesign the web page. Making the brand stand out in the rapidly growing crowdfunding market and differentiating it from its competitors overseas are the underlying challenges of this project.

After conducting an in-depth study of the product and brand, Naturality decided to revamp the visual style of Neomow X’s web page into a modern and sleek sci-fi aesthetic. Leveraging the brand’s distinctive blue tone and the traditional green associated with lawn mowers, Naturality integrated numerous elements and customized icons featuring green grass textures into the visual presentation. This not only highlights the product’s unique selling points but also transforms the visual association challenge into Neomow X’s distinctive identity and memorable features.