Volchar EV Charger Lifestyle video production

Founded in 2021, Shenzhen Tengrui Microelectronics Technology Co., Ltd. is committed to becoming an advanced power semiconductor supplier in China, specializing in the design, production, and sales of IGBT chip design, IGBT single-tube, and module products. The company has the most experienced chip process design team in the industry, and designs the most cost-effective products for terminal application scenarios. With strong scientific research strength, several products have been completely designed and reached the state of tape-out.

Tengrui, a leading technology-driven enterprise, has collaborated with Naturality to produce a concept video for their latest product, the Volchar electric vehicle charger, targeting the European and American markets. The design philosophy behind the Volchar charger is to offer a simple and efficient charging solution, addressing the challenges of electric vehicle charging and advancing towards a greener future. How to effectively communicate the product’s value while providing a thorough overview of its features through the product video is the main challenge of this project.

Following extensive market research and thoughtful deliberation, Naturality has opted to emphasize lifelike scenarios in the video. Set within familiar home environments, the story aligns closely with the audience’s domestic experiences, enhancing the relatability of the product. Also, distinct visual effects are employed to seamlessly integrate product features into a green and joyful living environment, effectively conveying the product’s value and functionalities to overseas consumers.