Ugreen Rebranding Corporate visual identity

Founded in 2012, Ugreen is a consumer electronics brand based in Shenzhen, China, dedicated to providing user-centered product design and services. With a commitment to enhancing the digital lifestyle of customers worldwide, Ugreen has established itself as a trusted name known for its high-quality products and customer-centric approach. The company’s extensive product range spans charging solutions, audio accessories, connectivity devices, and more, catering to the evolving needs of tech-savvy consumers.

As a forward-thinking company, Ugreen sought to embark on a rebranding journey to align its visual identity with its core values and reflect its continuous evolution in the ever-dynamic tech industry. With the existing logo mark was perceived as overly childish and its outlook could be potentially misleading, Ugreen was seeking for a refreshed logo mark to project an image of reliability, professionalism, good quality and a touch of business casual appeal to attract a younger demographic. Additionally, Ugeen sought an updated visual system, product lifestyle photo shooting and website design that not only refreshed the brand to resonate with trending aesthetics, but also appealed to a younger audience while maintaining an aura of professionalism and high quality. Highlighting Ugreen’s featured GaN product line on the website while preserving brand consistency is another challenge. Balancing all these considerations was essential to achieving Ugreen’s rebranding objectives.

To embark on the journey of revamping Ugreen’s brand image, we started by crafting a brand new logo and a fresh color palette tailored to their vision. To help Ugreen define their visual direction, we presented a variety of stylescapes for them to choose from, collecting their valuable feedback every step of the way. The result was a vibrant, easily recognizable visual identity that exudes quality. Additionally, we conducted a lifestyle photo shoot that perfectly aligned with the brand’s new image. We revamped their website in line with the new VI, using a dark background to emphasize the power and tech-savvy nature of their GaN products.