Stay curious, stay ahead.

Insights, stories, and the occasional hot take. Because marketing should be explained by humans, not textbooks.

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2025 Recap: What Indiegogo and Kickstarter’s Upgrades Really Signal

Indiegogo’s Conversion Engine vs. Kickstarter’s Community Empire
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Do Kickstarter’s Successes No Longer Belong to Startups?

The $46 Million Question Brought By EufyMaker’s Record-breaking Project
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Shopify & Kickstarter Christmas Campaigns That Convert In 2025

What Marketing Strategies Consumer Tech Should Apply
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What MBTI Is Your Brand?

Know your brand personality before going global
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Halloween Strategy: 5 Lessons Learned from The 2025 Campaigns

What did Heinz, Coca-Cola, and LEGO teach us this Halloween?
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The Black Friday Edge: Maximize Sales on Kickstarter & Shopify

A detailed marketing playbook for Black Friday success
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Launching AI Glasses?

A marketing playbook on crowdfunding and Shopify
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Labubu: The Viral Plush Toy Phenomenon

How Labubu and POP MART conquered global markets?
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How to Rebrand in the Age of AI and Uncertainty in 2025?

Bolder, Warmer & Clearer. Humanity Is the new differentiator
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Back-to-School Shopping Isn’t What It Used to Be

What marketers should know this season
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Smart Home Gyms – A Defining Fitness Trend for Summer 2025

Smart home gyms are redefining how consumers approach wellness
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Navigating Crowdfunding in Uncertain Times

Running crowdfunding campaigns and facing challenges amid tariff uncertainties? Check this article for tools and

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